Why Magento To Develop E-Commerce Site?
The concept of web-based business or e-business is fast taking over the conventional brick and mortar business. Naturally, the popularity of e-commerce sites is increasing in leaps and bounds with every passing day. When it comes to developing online commercial sites, there are hundreds of solutions available. These solutions may range from relatively simple, free online shopping cart systems to highly complicated, paid e-commerce software systems that ask for fees for maintaining online stores.
However, there are a few applications that would offer a wide range of astounding features but would still be available for free. As per the experts, one of the best, most reliable, open source solutions for online trade that is available for free is Magento. This is mainly due to the fact that the solution comes free of cost with no charges needed even for the community version. Besides, it is an open source solution that can be altered by adding customized codes. You can also make updates without any difficulty whatsoever. The installation can be enhanced with the use of extensions and plugins, just like in WordPress. Also, Magento comes up with a wide ranging theming system as well as a comprehensive goodies support, which can be downloaded.
Magento is ostensibly a eCommerce platform that comes up with the most exiting value-added features. It is an open source platform. That is why websites that are developed or designed in Magento, can be constructed at much cheaper rate than the comparative commercial eCommerce websites.
Frankly speaking, Magento today is the most favored as well as popular online commercial software, specifically designed to facilitate conceptualization and growth of online stores or shops. The software is almost indispensable when it comes to controlling and managing various facets of web stores – starting from merchandising to promoting product and services. Some of the most sought-after features of Magento include:
- Centralized web store management system
- Customer-centric navigational features
- Ability to deliver flexible designs
- Ability to offer flexibility in prices
- Online digital marketing
- Facilitating more profitability
- A methodology that is SEO based
- Effective administration of multi-shops
- Suitable for overseas sales
- Secured and safe single-page checking out process
- User-friendly shopping cart with several advanced options
- Responsive design
- Customer-centric reporting
Truly, there are a number of web based technologies that are innovative as well as user friendly. However, the intention of the users should be to opt for the one that will help in building a shopping portal that is robust and at the same time user friendly. Magento is the best bet to do so. In fact, it is fast emerging as one of the best and the most user friendly options for the online retailers. It is highly innovative and an open source CMS that favors online shopping. Besides, its uniquely designed default payment gateway integration feature makes it so special. At present, it is the most preferable CMS tool for structuring online commercial portals.
Let us discuss some of the most dynamic features of a Magento based online shopping portal.
Features that are driven by customers
In this fast changing commercial environment, it is necessary to have customer-centric features on an e-commerce site as these features would help taking care of customers in a much better as well as professional way. This can be done in the following ways:
Customer Segmentation: This feature will help in segmenting the targeted customers in different categories like age, sex, location, buying behavioural patterns and so on. This type of customer segmentation helps in showcasing products in a much streamlined fashion.
Targeted Promotions: This particular Magento feature guarantees better results of all e-commerce store promotional activities.
Product Proposal Tool: It is another very important feature that Magento comes up with. This particular feature makes shopping comfortable as well as easy. Customers are able to choose best products from pop up suggestions.
Points to reward customers: This feature rewards dedicated customers by providing various promotional packages that may include discount coupons, gift vouchers etc. This feature is particularly excellent when it comes to developing and promoting responsive image of e-commerce among customers.
The best Magento application development India teams can help you build web apps within allocated budgets and time schedules.
We provide Magento development services. If you would like to know more about what makes us the best Magento development team, please get in touch with us at Mindfire Solutions.